Launched by World Rugby and Sport Travel & Hospitality group, RWC Experiences is the fusion of world class rugby and a next level hospitality programme for the upcoming Women’s Rugby World Cup in England.
On 2 April, RWC Experiences unveiled their show stopping and immersive hospitality packages to rugby professionals, influencers, stakeholders and journalists at the Allianz Stadium, where the Women’s Rugby World Cup final will take place this September.
Guests were treated to the flavours of the tournament, a DJ set, ‘Pitch Perfect’ karaoke, amusement games and an inspiring panel discussion with rugby legends Emma Wassell, George Gregan and Rachael Burford hosted by sports presenter Laura Jane Jones.
World Rugby Chief Revenue Officer Michel Poussau said: “Women’s Rugby World Cup 2025 is set to be a generational moment for the sport, and we are thrilled to introduce a hospitality programme that matches its scale and ambition.
“These innovative packages have been carefully designed to offer something for every fan, from high-energy celebrations to premium luxury experiences, ensuring that everyone can enjoy the tournament in a way that suits them best.”
This summer’s World Cup is set to be the biggest and most exciting celebration of the sport yet with a record breaking 275,000 tickets already sold four months before the competition.
Celebrating the 10th edition of tournament, RWC Experiences has been designed with the fans at its core, acknowledging the vital role they play in growth of the women’s game.
Fans will be spoilt with the very best of women’s rugby and a unique range of hospitality offerings synonymous with the tournament’s high energy and exciting atmosphere.
From private suites and fine dining to karaoke and buzzing dancefloors, fans will experience Rugby World Cup matches like never before.
For the first time ever, the elite women’s rugby tournament will be hosted across eight host cities and venues: Brighton and Hove, Bristol, Exeter, London, Manchester, Northampton, Sunderland and York, with RWC Experiences redefining matchday proceedings.
Managing Director of 2025 Women’s Rugby World Cup Sarah Massey said: “The electric atmosphere will resonate around the stands, it really is going to be too big to miss!”
Everything you need to know about RWC Experiences
Pitch Perfect – The ‘Pitch Perfect’ karaoke experience invites fans to kick off their matchday in an exclusive private suite with a high-energy singalong.
With prime viewing, a modern and informal dining experience, and a complimentary bar.
Try Tunes – All-Day Disco meets rugby, bringing a festival-style atmosphere to matchday with an all-day dancefloor celebration.
Fans can indulge in the high energy atmosphere and delicious street food, and enjoy the complimentary drinks package before heading to their seats.
Private Suites – These will offer the pinnacle of matchday luxury, providing an exclusive setting with unrivalled pitch views and world-class hospitality.
Guests can take in every moment of the rugby and all the on-pitch entertainment, while enjoying the best cuisine, five-star service, and bespoke service.
Tunnel Club – Offers a five-course private dining experience, carefully curated and presented by MasterChef winner Steven Edwards and his team, completed with prime halfway-line seats with a tunnel view, granting a privileged few the chance to watch the players up close as they prepare for battle.
Surf v Turf – Blends the thrill of world-class rugby with premium dining — perfect for fans who want to savour every moment on and off the pitch.
Scrum Lounge – For fans seeking a more relaxed yet premium matchday setting, including dedicated bar service, private bathrooms, and buzzing social spaces.
Due to unprecedented anticipation for Women’s Rugby World Cup, packages are expected to sell fast.
For more information and to book these game changing hospitality offers, click here.
All images by photographer Karen Yeomans
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