The big screen returned to Wimbledon Piazza yesterday with a full house of spectators watching the first game of this year’s tennis championship.
First launched in 2013 by Love Wimbledon, the big screen initiative has been a huge hit and is now becoming a part of tennis tournament culture in the town.
The piazza is equipped with astroturf, a summer lawn, 50 deck chairs and two giant sofas for visitors to take time out to enjoy the tennis for free until July 12.
Love Wimbledon Business Improvement District (BID) Manager, Helen Clark Bell said: “It is great to have an international event on in the heart of the community and the big screen draws all sorts of people into the town centre.”
Mrs Bell explained that the big screen attracted more than 2000 people to the piazza when Andy Murray battled it out against Novak Djokovic.
She said: “Everyone flocked to watch Murray’s final two years ago and there was such a brilliant atmosphere.
“I hope Murray makes it to the final this year so we can fill the piazza again.”
The businesses around the event also benefit as customers can enjoy eating their meals on the piazza while watching the championship.
Strategic Marketing Adviser Sally Warren said: “This year Wimbledon town centre is looking for excited than ever for the tournament.
“There are so many local shops that have decorated their front windows and buildings to celebrate this historic championship.”
Patrick Bathfield came to Wimbledon on holiday from South Africa and happily settled on the piazza after entrance to the championships proved to be impossible.
He said: “I was told there would be no chance of getting in before 5 o’ clock.
“Now we are surrounded by nice people, having a nice ice cream and watching the tennis on a big screen.”
