A Made in Chelsea star launched initiative giving away hampers while dressed as a hotel bellboy to runners ahead of the London Marathon.
The marathon, which takes place on 27 April, will become the largest race of its kind with more than 56,000 people set to take part this year, beating the previous attendance record set by the New York Marathon in November.
Oliver Proudlock, who was on the reality show for 119 episodes, has partnered with Puresport a performance supplements company to unveil their marathon supply kit.
He said: “There’s so much noise around marathon weekend, and I love that Puresport is doing something personal.
“It’s got heart and humour, and it’s actually useful.
“I think if you run the marathon, you’ll need all the help you can get. Hopefully, this helps.”
The London Marathon route, which showcases many of London’s iconic landmarks like Tower Bridge and Big Ben, starts in Greenwich and ends near Buckingham Palace on The Mall.
Many of the renowned hotels steeped in the tradition and grandeur of bellboys are a stone’s throw away as the marathon cuts through the heart of central London, making Proudlock’s attire fitting for this campaign.
Runners who fancy chancing their luck in winning the packages containing hydration sachets, magnesium, and marathon socks can enter through Puresport’s Instagram by commenting ‘HOTEL’ on the company’s competition post.
If successful, the winners will be contacted to find out where they are staying and the goods will be delivered directly to their hotels in central London between 21 and 23 April.
A keen runner who took part in the London Marathon in 2015, reality star turned fashion designer Proudlock was all set for this year’s race but had to pull out due to a stress fracture in his hip.
Puresport CEO Daniel Temm, said: “We wanted to show up for people in a way they’d remember – and in a way that would truly help.
“You’ve flown in, checked in, and suddenly someone’s at your door with a recovery kit.
“That’ll stay with you.”
The London Marathon starts at 8.50am with the men’s and women’s elite wheelchair race, which is followed by the elite women at 9.05am and the men’s elite race at 9.35am.
The mass public start is shortly after this.
All picture credits: Puresport
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