Jewellery company, Myne London, will host an inaugural Myne London Foundation Charity Ball to support young women in Pakistan by giving their daughters the funds for a full education.
Myne London co-founders and sisters Fiona Wellington and Kate Murray Gordos will hold the event at The Hurlingham Club in Chelsea on 19 March, hosted by TV presenter Jenny Powell.
The sisters employ a 75% female workforce who source emeralds ethically and sustainably from Swat Valley, Pakistan.
Fiona Wellington said: “We desperately want to help provide educational funds for the daughters of those in our supply chain.
“Pakistan has made great progress in girls’ education but 12 million are still unschooled and only 13% of girls reach grade nine.
“This obviously limits choices terribly for them and our area is particularly affected.”
Funds will be raised through ticket purchases, and a charity raffle and auction which include prizes such as Abu Dhabi Grand Prix VIP tickets, bespoke jewellery, and a dance lesson with Strictly Come Dancing professional Kristina Rihanoff.
The Myne London Foundation was created in September 2021, receiving 10% of all Myne London’s profits which had previously gone to charities such as The Malala Fund.
Kate Murray Gordos said: “It means the world to us and we are completely committed to the people of Pakistan and thrilled to be involved in the vision and collaboration of the Myne London foundation and the partners in Pakistan.”
The sisters’ commitment to the cause is inspired by their time spent in Peshawar as children.
Wellington said: “We loved the people and felt hugely sympathetic and connected to the challenges they have historically faced economically and politically.
“We have great admiration for the culture and many achievements of Pakistan which continues to flourish.”
The fundraising target is £100,000 for the evening, with Branding Science, which helps pharmaceutical companies launch innovative drugs, named as the headline sponsor for the event.
Peter Cunningham, CEO of the Branding Science Group said: “We feel there is an attempt at bridging gender inequality by using education.
“We know there is a very clear scientific link with education and the improvement in health outcomes in countries.”
Co-founder Wellington said there will be many standout moments including a performance by her daughter Holysseus Fly and The Voice finalist Hannah Williams.
She expressed that it will be an incredible night with a champagne reception and three-course dinner.
Wellington said: “The event will be spectacular and lots of fun so it’s appealing to those who like to enjoy themselves and some fun too.
“With events slowly starting to return to normal this may be the first big event for many, so we are pulling out all the stops to make this an unforgettable experience.”
Tickets are available to buy here.
Feature image credit: Quirky Frog
