Abandoned dry January, or never even attempted it in the first place?
Well, you’re not entirely to blame.
Research suggests that 17 January is when most people wave goodbye to their fresh starts.
Whether you’re throwing in the towel on dry January or giving up on a self-imposed social media detox, one London bar is here to remind us that we’re all perfectly imperfect.
Market Place Food Hall and Bar in Vauxhall is offering 17p pints on 17 January to honour what is known as Quitters Day.
Usually designated as the second Friday in January, research shows that by this time, over 80 per cent of people have given up their New Year’s resolutions for good.
To claim your 17p pint, and admit defeat, simply head to the bar on Friday lunchtime and confess your abandoned resolution.
No matter what vow you’ve broken, your honesty will are rewarded with a pocket-friendly pint.
Market Place marketing director Holly Hilton said: “Let’s be honest, most of us set unrealistic goals when new years eve roles around.
“Rather than feeling guilty, why not celebrate your freedom over the cheapest pint in London in good company.”
