Lockdown, furlough and death-by-freelance struck south London hard, but, in the wake of this destruction, fresh start-up shoots are blooming.
The Covid-19 pandemic is giving birth to an explosion of latent creative start-up talent across London previously locked away by the demands and tribulations of modern life.
For countless people, ideas and ambitions were going unrealised by a roll call of obstacles and excuses that the national lockdown surreptitiously removed, like some miraculous and unforeseen side effect of an aggressive medical treatment.
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New businesses across the UK grew 13.25% between 2019 and 2020, to a total of 772,002 but the London start-up figure was 22% – with over 30 new businesses per 1,000 people, according to the Centre for Entrepreneurs.
While the first half of 2020 saw a predictable blow to new business formation, from June onwards all regions of the UK saw a bump in the trend of continual growth in business start-ups – despite further lockdowns.
And where 2020 saw a bump in entrepreneurship, 2021 is expected to see an explosion.
Here are the stories of a group south Londoners furloughed or staring into the unemployment abyss who have taken the bold step of launching a start-up business from home during lockdown.
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