Popularity of vintage fashion has increased massively over the last few years with more people becoming aware of the damage fast fashion has.
Consumer attitudes are changing towards wearing second hand goods and striving for more individualism with what they wear.
SWL spoke to Nicola Chinn owner of Pret A Vintage at her studio who credited the younger generation are driving the resurgence in vintage fashion.
Depop a second hand sales platform targeted at Millennial and Gen Z shoppers has seen a 100% revenue growth year on year since it first launched according to ThredUp.
At Hammersmith Vintage fashion fair I spoke to Louise owner of Hope and Harlequin which was voted as one of the Telegraph’s best vintage shops in Britain in 2020.
Established in 1999 as the first vintage fashion fair the Hammersmith event features approximately 60 leading fashion dealers.
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