London beer lovers will be seeing double (pints) thanks to a brewery’s latest social media campaign which offers drinkers a free glass of the amber nectar.
Fuller’s fans simply have to snap a picture of their empty London Pride branded glass and tweet it with the hashtag #EmptyPint.
It’s our round. Tweet us your #EmptyPint photo and we’ll refill your glass, free. http://t.co/0jn38pNSVx pic.twitter.com/zJ5nAsNZol
— London Pride (@London_Pride) November 5, 2014
Their glass won’t stay empty for long, as they will be direct messaged a code for a complimentary pint, or soft drink, at the bar which is redeemable in most pubs within the M25.
@London_Pride #EmptyPint me and @MikeSinanian pic.twitter.com/tnof57U10i — Sachin H Patel (@inthelifeofsach) November 7, 2014
In the last five days the campaign has already received more than 50 enthusiastic requests including beer aficionados visiting from overseas.
Another @London_Pride.point sunk #EmptyPint pic.twitter.com/cVaplrLeGS
— Berian Reed (@berianreed) November 6, 2014
The offer, which will run until November 16, was inspired by Fuller’s empty pint poster from their Made of London advertising campaign.
Enjoying my FREE pint of Pride at the Wellington, Waterloo, thanks to #EmptyPint @London_Pride pic.twitter.com/ETdRwu7alH
— Adam Huber (@adam_huber) November 4, 2014
Group Digital Manager John Skinner said: “Given the popularity of the empty pint posters, we saw a great opportunity to give our fans a reason to make their own iconic empty pint photo, and reward them for it.”
Picture courtesy of florianscholz, with thanks
