In the days of instantly available content, live offerings reign supreme.
Live-streaming is one of the most successful technological upgrades in the internet age, and it’s continuing to be used in new and innovative ways.
London TV is a brand-new television station dedicated to the English capital, and it aims to blend traditional broadcasting with modern content trends.
That means it will have a lot of live-streamed programming, putting viewers closer to the action than ever before.
Live streaming content is hugely popular in the mainstream
In the last decade, live-streaming has gone from a niche offering to a global sensation.
It was first introduced in the online casino sector, where blackjack and roulette games were transmitted to players live in their homes.
It started off simple, but the format was so popular that it grew exponentially over the last ten years.
Now, there are countless different live games to choose from, including Roulette First Person, Red Door Roulette, and Mega Fire Blaze Roulette.
Live-streaming became even more popular when Facebook introduced it in 2016.
The social media platform brought it to the mainstream, and there were more than 2billion views on Facebook Live videos in the first two years.
Now, the technology is used in various sectors, and it’s loved for its interactivity and the immersion it offers.
It’s no surprise that television stations like London TV are putting it to good use as well.
London TV offers a mix of content aimed at today’s users
London TV began in January this year, and it’s available from various major platforms such as Sky, Virgin Media, and Freeview.
It comes with a diverse range of programming, including a lot of True Crime content. It also features a two-hour evening news block with additional bulletins throughout the day.
One of the most important improvements that London TV has introduced is the abundance of short news updates throughout the day.
These are easier to clip and share across platforms.
The channel is also experimenting with live-streamed community features, such as interviews with local figures.
This sort of interaction could set a new precedent when it comes to live-streamed TV, with viewers potentially having the chance to ask questions to people and have them answered live on stream.
Can regional channels compete with global giants?
The big question now is whether London TV can compete with the global giants and win over a bigger share of viewers.
The fact that it offers localised content that appeals to people from the city can help it stand apart from the likes of Netflix and YouTube.
Leveraging the power of live-streaming and interactivity will be key when it comes to London TV taking off.
If viewers can have a chance to feel as if they are involved with the news and able to communicate with those on the ground, it could usher in a new era of live television and news reporting.
With the world now saturated with global content, local offerings like London TV could offer a refreshing alternative.
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