Traditional Swedish tobacco treat snus is starting to make waves in the UK.
Snus is known for its distinct method of use and deep cultural roots and offers a different way to get your nicotine hit.
This article looks into its storied past, checks out the current regulations in the UK, and consults Swedish expats to get the full scoop on both the cultural vibes and the practical aspects of using snus.
A journey from aristocracy to everyman’s lip
Snus, a moist powder tobacco product, has been a staple in Swedish culture for ages.
Originating in the early 18th century, snus was initially a variant of the dry snuff popular among European aristocracy.
Over time, it morphed into a moist product that you tuck under your upper lip.
Unlike chewing tobacco or a cigarette, this method of consumption offered a smokeless tobacco experience that gained traction among various social classes in Sweden.
Snus is a deep-seated Swedish tradition handed down through generations and has also been incorporated into Swedish folklore and literature, reflecting its integration into the national identity.
With such a rich history and cultural integration, snus really is a unique slice of Swedish heritage, cherished by many Swedes.
Snus in the UK regulatory maze
As snus has begun to make its mark in the UK, its journey into the market has been shaped by the rules of the game.
The UK’s approach to tobacco products is governed by strict regulations, especially since the European Union brought in the Tobacco Products Directive (TPD).
Although the UK has since left the EU, many of these regulations remain in effect, influencing how the product is marketed and sold.
The snus scene in the UK is quite fresh.
Snus still falls under the category of ‘novel tobacco products’ and requires specific marketing authorizations to ensure health and safety standards before it can be offered to consumers.
For detailed information on these regulations, you can check out the UK government’s official website.
As the UK continues to handle its post-Brexit regulatory landscape, the future of snus in the market remains a topic of keen interest and ongoing debate.
Swedes in London: How snus is weaving into the expat tapestry
The perspective of Swedish expats in London gives us a fascinating peek into how a bit of Swedish culture has found a new home.
For many Swedes living abroad, snus isn’t just a nicotine hit, it’s a reminder of where they come from, as well as a cultural gem that keeps them connected to their roots.
Swedish expats often discuss the ease with which they can now find snus in London, thanks to specialised stores and online platforms catering to the Nordic community.
This accessibility helps keep their tradition alive and kicking, while the interest from British mates has led to a better cultural understanding and social integration.
Snus has opened a window into Swedish traditions and social life, becoming a trendy topic in various circles across London and throughout the UK.
