What strategies and secrets are popular businesses using in the world of e-commerce?
Let’s do some statistics: to date, more than a billion people have bought something using the World Wide Web.
If you dig even deeper, statistics will tell you that this figure is about 40 per cent of all Internet users.
And, all of this is far from the finish line, the secrets of e-commerce are constantly evolving and moving towards expanding and attracting new users and customers.
AUTODOC: 15 years of dynamic growth and quality
Why did we choose AUTODOC as an example?
The answer lies in simple numbers.
The company has been on the market for 15 years, has online shops in 27 European countries, and its customer base is more than 18.5 million people.
It was created as a tool to solve other people’s problems and pains and was based on their own needs and negative experiences.
Thus, the idea of trading in quality car parts that are available to everyone was born.
Today AUTODOC always mastering e-commerce trust and has become the leading online shop for car parts and accessories in Europe.
Of course, to attract a new audience, the company uses different social networks.
Moreover, you can use the full potential of the shop right from your smartphone using the app.
The company has well-developed logistics, which allows for quick delivery of goods to the buyer, and also demonstrates a minimum percentage of returns.
In addition, the buyer can watch instructional videos to help him or her deal with the problem.
A bit of a comparison: Amazon’s e-commerce methods
Amazon positions itself as a place where you can both sell and buy anything.
What strategies does this company use?
It’s hard to name them all, but there are 4 main ones: dropshipping, online arbitrage, Private Label and Wholesale.
If we compare with the previous example and go through the methods specifically, the same Private Label is present in both companies.
Thus, they create products under their own brand. It is also common to create special conditions for loyal customers. In addition, both companies have a shop-in-shop system.
Thus, the external supplier can offer their products as partners directly on the website and apps.
What does the supplier get as a result?
Millions of customers worldwide via an internal contact database.
Naturally, the company also uses social media, has its own app and so on.
However, it is impossible to fully compare these companies, as the first example has a more narrowly focused niche, and the same Amazon positions itself as a place where you can buy a cup and a drone.
Amazon isn’t the sole protagonist in this digital saga.
Let’s broaden our perspective and explore the strategies employed by other industry players.
eBay: Empowering Individual Transactions with Transparency
eBay’s success lies in its ability to foster trust among users engaging in individual transactions.
Through transparent feedback systems and buyer protection programs, eBay creates a secure environment where buyers and sellers can confidently conduct business.
Moreover, eBay’s commitment to authenticity verification for high-value items adds an extra layer of trust, ensuring customers receive exactly what they expect.
By prioritizing transparency and accountability, eBay establishes itself as a trustworthy platform for both buyers and sellers alike.
Walmart: Melding Tradition with Technological Innovation
Walmart’s approach to e-commerce hinges on seamlessly integrating its traditional retail legacy with modern technological advancements.
Leveraging its extensive network of physical stores, Walmart offers customers the option for convenient in-store pickups and returns, instilling confidence in the reliability of its services.
Furthermore, Walmart’s stringent quality control measures and product authenticity guarantees reinforce its commitment to customer satisfaction.
By bridging the gap between brick-and-mortar and online retail, Walmart cultivates trust by providing a familiar and dependable shopping experience across channels.
Shopify: Empowering Entrepreneurs with Robust Support
Shopify’s ethos revolves around empowering entrepreneurs to build and grow their online businesses with confidence.
Through comprehensive educational resources, robust customer support, and intuitive e-commerce tools, Shopify equips merchants with everything they need to succeed in the digital marketplace.
Moreover, Shopify’s emphasis on data security and compliance instils trust among both merchants and customers, safeguarding sensitive information and ensuring a secure shopping experience.
By prioritising the success and security of its merchants, Shopify establishes itself as a reliable partner in the journey of e-commerce entrepreneurship.
In fact, all of these companies are unlocking the secrets of trustworthy e-commerce through their unique approaches to transparency, integration of traditional values with modern technology, and unwavering support for their users.
By centring trust and reliability in their operations, these industry leaders are paving the way for a safer and more secure online shopping landscape.
